Reborn draws inspiration from denim, an iconic garment of the 2000s, to capture the timelessness of that era and stand out in the thrift market, which is often focused on vintage. By adopting a Y2K aesthetic, the brand evokes not only nostalgia but also a reimagined modernity that appeals to an audience seeking originality and reinvention.
Reborn’s logo, characterized by its unique 'R' accompanied by stars, embodies this aesthetic. It symbolizes creativity through a simple and identifiable form, also encouraging endless customization that resonates with the DIY spirit.
In terms of color palette, Reborn opts for primary colors such as denim blue, blood orange, and soft green with yellow undertone. These choices not only recall the popular shades of the 2000s but also serve to visually differentiate the brand in a market often saturated with more traditional vintage tones.