Graphic and motion design are an essential tools for the director to effectively tell the story. They highlight key moments and guide the viewer’s attention, all within a short timeframe. The design choices we made add energy and flow to the ad, making the message clearer and create a coherent visual environment that supports the narrative.
Working on these projects has allowed me to design interfaces I never imagined, like this car radio, which turned out to be a surprisingly fun and rewarding challenge. I usually start by searching for references to make my designs as close to reality as possible. I also carefully consider how to animate them, which is a crucial step in bringing these interfaces to life. This final touch is essential in making my designs feel authentic for the commercial.
